Today, we are living in
the globalization era in which companies, businesses and society are more
connected and interactive than ever before in the past. The organisations are
more aware of their role towards the society therefore CSR is a crucial bridge
between organizations and society and also a means to create awareness amongst
corporate organisations, NGOs, civic bodies and government of the value and importance
of social responsibility to bridge the gap between the privileged and the
disadvantaged of society. It facilitates and creates the environment for true
good partnership between civil society and business. More and more companies
and organizations are creating an interface to encourage industry commerce and
globalization that can, in turn, improve the bottom line by social good. More
importantly, CSR is the point of junction of various initiatives aimed at
ensuring socio-economic development of the community which would be livelihood
oriented as a whole in a credible and sustainable manner.
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