The rapid expansion of e-commerce has transformed the dynamics of consumer transactions by creating a marketplace that transcends geographical boundaries. This evolution, while beneficial, has also given rise to numerous challenges, including fraudulent practices, counterfeit goods, and inadequate dispute resolution mechanisms. In response to these challenges, the Consumer Protection Act of 2019 (CPA 2019) in India has emerged as a pivotal legislative framework designed to safeguard consumer rights and address grievances in the ever-evolving digital marketplace. This research paper evaluates the effectiveness of the Consumer Protection Act 2019 in mitigating the challenges faced by consumers in the e-commerce sector. By examining the Act's provisions, implementation strategies, and the establishment of a regulatory framework, this study aims to assess the extent to which the Act empowers consumers and ensures their protection in the digital age. Furthermore, the paper highlights the significance of consumer awareness and the role of regulatory authorities in fostering a safe and trustworthy e-commerce environment.