Technology by taking the help of artificial intelligence to create hyper- realistic fake media, has evolved significantly since its inception, drives by advertisement in machine learning and computer graphics. This research paper explores the introduction of the deepfake, their evolution, benefits, and threats as well as the legislative framework surrounding their use and suggestions for future governance. In the introduction of deepfake technologies marked a paradigm, shift in media manipulation, enabling the creation of video and audio that can convincingly depict the individuals in fabricated scenarios. As the technology has evolved, it has found application across various sectors, including entertainment, offering innovative ways to engage audience and enhance still telling.

The proliferation of deepfake poses substantial threats, particularly in the realms of misinformation privacy violation, and potential harm to individual’s reputation. The ability to create realistic, yet deceptive content raises the ethical concern and challenges the integrity of information in the digital age. In respond to these threat, various legislative frameworks have emerged globally, to address, misuse of technology. These regulations seek to balance innovation with the protection of individual and society from harmful application.