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VOL. 8, ISSUE 1 (2026)
Sustainable consumerism in India: Reassessing the consumer and corporate responsibility
Authors
Praseetha N U
Abstract
There has been increase in the global
production and consumption in last few decades. This has significantly
influenced the consumer choices and their standard of living. On the other hand
this has caused serious environmental concerns including depletion of natural
resources and excessive waste generation. To tackle this growing concern, the
concept of sustainable consumption was introduced at the international level
and the same was incorporated at the municipal level also. The concept of
sustainable consumption is not limited to the purchasing pattern of the
consumer. Rather it attempts to hold production and distribution patterns along
with the disposal mechanism of the product by adhering to responsible business
practices. Here, the Consumer Protection Act 2019 (CPA) plays a vital
regulatory role in ensuring fair market practices and safeguarding consumer
interest. The CPA has introduced product liability and extended product
liability provisions for safeguarding consumer interests. However, it gives only
limited attention to environmental implications associated with it. This paper
critically examines the potential of product liability laws in promoting
sustainable consumption. It further explores the existing Indian legal
framework on greenwashing, voluntary environmental standards as a challenge on
access to reliable information and thereby handicaps the right to informed
purchase decision making by the consumers. The author concludes by recommending
stronger integration of consumer laws, environmental protection laws and
corporate responsibility for promoting informed consumer choices and
sustainable consumption.
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Pages:223-225
How to cite this article:
Praseetha N U "Sustainable consumerism in India: Reassessing the consumer and corporate responsibility". International Journal of Law, Policy and Social Review, Vol 8, Issue 1, 2026, Pages 223-225
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